To say that Wild Spins is confident in its quality would be a fairly extreme understatement. This is an online casino that has no shame in telling you how good it believes it is.
“UK’s Best New Casino” crows the website, not even feeling the need to add the word “Online” into the mix, this is how sure Wild Spins is that it can back up its boast.
There’s a couple of problems here though. Firstly, quality is subjective, the best new casino to one person is not necessarily the best new casino to the next, whether it is UK based, online, or anything else.
Also, it feels a little like Wild Spins expects us to just forget the smorgasbord of other sites that have been released in recent months. There is an abundance of top quality new UK sites around, and for Wild Spins to claim to be the best, instead of waiting for players to make that statement, doesn’t seem confident as much as it does boastful and cocky, and that’s an attitude that has not proven overly successful for other online casinos in the past.
There is a 100% welcome bonus up to £999 on your first deposit, as well as 20 free spins, which is impressive, and Wild Spins shoves this fact down the throat of all visitors to the site more than it does its claims of superiority.
Everything feels a bit aggressive here, like Wild Spins is telling you what to think, and the online casino playing community has not, traditionally, reacted particularly well to this kind of assertive self-promotion.
Design and theme
Wild Spins doesn’t look like the best new UK casino, it feels like just another distinctly average looking site to add to the ever-growing pile of mediocrity that clutters up the online casino world.
There’s an old-school, vintage gaming theme here, which is a nice concept, with pixelated artwork bringing back the style of the arcade games of old. But, there isn’t really much attention to this theme, a few blocky images, and after that pretty much just a black screen with thumbnails over the top.
Allowing instant access to popular games in this way is an expectation of online casinos by this point, so there’s no real credit earned here, and aside from this addition to simple navigation, there’s nothing at this site that impresses, and there’s absolutely nothing that stands out.
Before claiming to be the best, Wild Spins should probably take the time to change up the look of its site, because it would be nice to feel like such an apparently aspirational online casino had made any effort at all.
To truly back up its boast, Wild Spins needs to offer an excellent selection of games, as it is, it offers a good one.
Good is, obviously, not a bad thing, and with titles coming from 888 Holdings, Eyecon, IGT, NetEnt, NYX Gaming, OpenBet, PariPlay, SG Gaming, and Williams Interactive here, had Wild Spins not made unsubstantiated claims of its own greatness, good would be enough to make this site an enticing prospect.
But they did make that claim, and that can’t be ignored, so by announcing themselves as the best, and then offering less in terms of content and style that a number of those sites it is indirectly claiming to be better than, Wild Spins immediately comes across as disingenuous.
It isn’t the site that needs fixing mainly (although the design does really need some work as well) it’s the attitude. Wild Spins seems to expect huge success with minimal effort, and that simply isn’t how the online casino world works.