TonyBet as a casino had a difficult job, due to the brand being so well-known for sports betting. Have brand recognition is, obviously, useful in the online casino world, however, being known for another aspect of iGaming can be an issue.
With a name like TonyBet, if you relate the site to sports betting, how easy is it to separate that and also see TonyBet as a viable casino option?
Luckily, TonyBet knew exactly what it was doing, and became the first site to offer OFC Poker (Open Faced Chinese Poker) tournaments after the game flew up in popularity from its invention in 2011.
Since its launch in 2009, TonyBet casino has proven time and again that it can stand on its own two feet as a casino just as well as it can as a sports betting site, and any doubt that may have been there initially in the minds of players has very much been alleviated by this point.
So, now that TonyBet has made its name as an online casino site, what does it offer to ensure it can continue to build on the success it has enjoyed up to this point?
Design and theme
TonyBet as a brand has a simple philosophy, put as many attractive models on your site as you can, and more male customers will come. One hopes, with a small amount of hope in humanity, that this would be unsuccessful, but I fear it is probably a very sensible marketing strategy.
The casino follows through on this theme, but also does a good job of separating the casino from the sports betting arm of TonyBet through its design.
A large amount of the design is based around games that are available at the site, especially the banner across the top which switches though artwork based on various popular games of the time (at the time of writing, When Pigs Fly, and Sakura Fortune are both represented).
Then there’s a host of thumbnails, split into categories, allowing for instant access to the veritable smorgasbord of games that is available at TonyBet. The only problem is, the background behind these thumbnails is white, which makes the entire site feel unfinished, like the designers intended to colour it in at some point, but something else came up,
This isn’t an amazing looking site, but it doesn’t look dreadful either, which leaves it all up to the games.
The deciding factor, a range of games will make and break any site, but with TonyBet showing good and bad aspects up until this point, they are even more important here.
TonyBet uses a few software developers as a whole, including 1X2gaming, Betgames TV, Evolution, Kambi, Microgaming, NetEnt, NYX Gaming, and Proprietary, and it is mainly Microgaming and NetEnt who provide the games for the casino site.
Now, Microgaming and Net Entertainment are two of the biggest, if not arguably the two biggest software developers in the entire of the iGaming industry, with a plethora of hugely popular slot games between them, but they are also available in a lot of places.
Most sites have software from these two developers, just alongside software from a bunch of others, by neglecting the second part of this, TonyBet puts itself in a position where being competitive is nigh on impossible, and that’s a real shame.
This site could be good, in fact, it could be really good, it has all the tools, but with the exception of the attention paid towards OFC Poker, everything is generic here, it feels like they essentially phoned it in, and however much weight your brand carries, that will not do.