The online casino world is a strange world to try and break into. With so many site on the market, even the rapid growth in popularity that the industry continuously enjoys cannot bring anything close to a guarantee of success to a new site.
This leaves many sites to take a risk, to try and aim at a niche, a specific section of the market that may feel under-represented, or are simply likely to appreciate something aimed solely at them. Although there is a clear logic to this, the risk comes due to the fact that by aiming at this smaller section of the market, you’re cutting out everyone else, making the total available audience for your site much smaller.
One site that has taken this risk is Fika Casino, which is aimed entirely at the Swedish market. Calling this a niche may be a stretch, as online casino play is immensely popular in Sweden, but aiming a site solely at this nation seems like a good way to get the attention of players.
However, there is the other side to the coin, and that is that Fika Casino has essentially cut out the rest of the world, so they better be doing things the right way in the minds of Swedish customers!
Design and theme
With a site that is aimed at the Swedish audience, you are probably more than capable of working out the colour scheme that takes centre stage here.
In case your knowledge of Sweden is limited, the theme is predominantly blue and yellow here. There’s also a rather charming backdrop which brings to mind a classic old street adorned with vintage independent cafes, the sign outside one of the cafes has the Fika logo on it along with some traditional casino images. This is not exactly the most earth-shaking idea, but it is a nice touch and very well executed.
Solid execution of simple concepts is what lies at the heart of the design work at Fika Casino in general, with one exception.
The popular tool of having thumbnails to popular games on the homepage is here, but the background for this specific part is a block of white, and with the intricate colours and designs put into the rest of the site, this just makes the middle of the page look unfinished, which isn’t a great look. But outside of that, this is a pleasing looking site.
When you’re aiming at a specific audience, the games selection you have on offer becomes even more important, because the way you will lose that audience is if there are better gaming options on offer at sites that are aimed at the wider community, because above all else, it is the games that matter at an online casino.
That’s why it’s reassuring (especially for Swedish players, one imagines) that there is a wide array of titles on offer here, supplied by software developers including Blueprint Gaming, IGT Interactive, Microgaming, Nektan, NetEnt, NextGen Gaming, NYX Gaming, Realistic Games, SG Gaming, and Williams Interactive.
That means that not only is there variety in game type (slots, table and card games, etc.) but there is also a good amount of choice within each type, slots of various themes, poker and roulette in a range of varieties, and much more besides.
If you are a Swedish player, and you are looking for a new place to pay that is likely to cater directly for your individual needs, then one can be fairly secure in saying that you are unlikely to find a better option online than Fika Casino.