It is not the best time to have the numbers 888 in your name. The brand has taken some damage recently after being caught up in two different reports of unethical practices.
Firstly, a glitch in the 888 system meant that players who had excluded themselves from play could stay play at 888’s bingo site, something which cost those players millions of pounds, and saw a multi-million fine by slapped on 888 Holdings.
Not long after this fine was given, 888 was one of a number of iGaming companies who were caught up in something of a scandal when it came out that an affiliate had been using an advert that appeared to prey on vulnerable and desperate gamblers.
With the increased attention that the entire iGaming world is giving to the protection of gamblers, and especially of vulnerable gamblers, this has not done wonders for 888’s reputation.
However, the 888 name still carries a lot of weight with a large percentage of online casino players, and 888 Sport is therefore still a successful sports betting brand, even if the company name as a whole may not be in the good books of the higher ups in the iGaming world right now.
Design and theme
888 Sport has an orange and black design theme, and really wants to make sure you know what site you’re playing at. Not only does the name appear in the logo, it also flashes on the screen during loading.
Like most sports betting sites, there isn’t a lot of messing around with bright and image-filled designs going on here, instead of artwork and flashing images, 888 Sport brings a no nonsense feel, with the homepage immediately showing you part of the wide range of sporting events that you are able to bet on at the site.
There’s a lot of content at 888, and without a very carefully worked out layout, this could have become confusing and unattractive. Fortunately, care was definitely taken here and the layout, like the navigation, is of the highest quality.
This site is a testament to the years of experience that 888 has in the industry, providing exactly what players want, an attractive site that immediately gives you access to the sporting events that interest you, and make odds and pay outs very clear. There’s a few nice promotions and offers thrown in as well, just to sweeten the deal.
When it comes to sportsbook options, the rules aren’t the same as they are with casino sites. With casino sites, people want as many software developers as they can possibly get, with sports betting, it is far more important that a trusted provider is used.
In the modern world, there are few as trusted as Kambi, as proven by the likes of Mr Green and LeoVegas using Kambi when they started offering sportsbook options, despite the company being young in comparison to its competition.
The quality of Kambi’s product means that betting at 888 Sport could not be any easier.
Whether you’re after international or league football, snooker, tennis, horse racing, American sports (including NFL, MBL, and NBA), darts, greyhound racing, cricket, golf, or any other sport, you are likely to find the game you’re after at 888 Sport, and you will usually get competitive odds as well.
888 may not be having the best time of things right now, in terms of the online casino world, but there is no denying the quality of their output, and 888 Sport is, without possible argument, one of the best sports betting sites that is available anywhere on the internet.